Role description

• The role will develop and implement brand, category, and portfolio strategies, drive new product ​and business development as well as consistent & relevant communication & activation platforms in ​line with global brand guideline.
  
• Develop portfolio strategy across the brands and categories, enabling maximum penetration at ​optimal margins. This includes development of consumer centric 3 year’s portfolio roadmap, ​supporting the roll out of global & regional strategic categories.
  
• Develop pricing architecture and drive pricing and promotion strategy execution
  
• Develop and execute the strategies of brand positioning, communication and media investment ​Develop market intelligence; market/consumer trend, category/product innovation, competitors
  
• Ensure brand and portfolio financial performance and key metric are met.
  
• You will need to establish and manage marketing budget.
  
• You will need to oversee trade marketing plan, guiding trade/retail marketing manager.
  
• Develop local marketing capabilities 20% of travel or as business needs require
  

Skills and qualifications

• Preferred a minimum 10 years of experience in marketing in FMCG industry. - Degree qualified​
• You will possess an understanding of best practices in product and category management, an​d brand building.​
  
• You are expected to be a natural leader and thrive on working in cross functional environment.​
  
• Native English speaker is highly preferrable and bilingual ability is desirable (Korean/Chinese).​
  
• Ability to effectively communicate, collaborate and influence with multiple stakeholders in th​e region and HQ, Creative thinking and problem solving skills, Roll up your sleeves attitud​e
  

Application requirements

• Resume (English)

• Cover Letter (English)